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Posts from the ‘Vendor Strategies’ Category

17
Jan

Conversational AI driving Screenless UX

Conversational AI is clearly the now and the future.  According to Satya Nadella, “Bots are the new apps.”  In 2019, 33% of US internet users will augment their digital experience using voice assistants.

In 2016, there were 3 million Amazon Echos and limited consumer use cases. Today, there are over 35 million voice-first devices, 100M’s of voice-enabled devices, and consumers are searching for Voice+Visual experiences.  The explosion of consumers expecting voice driven commerce to serve a core demand —  information search, product search and purchase — requires brand new capabilities.

What are conversational bots? Any computer program able to interact or conduct a conversation with a human via auditory or textual method. People enjoy the conversational interface. According to Nielsen, people spend more than 4 hrs per day in communication apps (and growing).

What are conversational (or screenless) experiences? Any voice or text-based experience (such as chatbots or voice assistant apps – Siri, Alexa, Cortona, Google Home) that uses natural language understanding to dialog with users.

[Synonyms: Conversational interface, screenless UX, dialog system, conversational UX, conversational app, conversational commerce, chatbot, chatter-bot, bot]

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